Synthetic Media Disclosure Rules for Images, Voice & Video
Navigating disclosure mandates for deepfakes, synthetic voice clones, and AI-generated artwork.
1. Scope of Synthetic Media Rules
Synthetic media encompasses AI-generated audio, video avatars (HeyGen, Synthesia), synthetic voice clones (ElevenLabs, Retell), and photorealistic images (Midjourney, DALL-E). Deep Legal Context: Synthetic media encompasses a broad range of AI-generated content, including deepfakes, voice clones, and photorealistic avatars. The EU AI Act explicitly targets these technologies due to their high potential for disinformation and fraud. The dual disclosure requirement mandates both a machine-readable watermark and a visible or audible disclaimer. This layered approach ensures that even if a visual watermark is cropped out, the underlying cryptographic metadata remains intact, allowing automated scanners to flag the content.
2. Dual Disclosure Requirements
Article 50(2) mandates two distinct disclosure layers: 1. Machine-Readable Watermarks: Cryptographic headers embedded in file containers. 2. Visible/Audible Disclosures: Visual badges overlaying video/images or audible spoken disclaimers preceding audio playback.
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