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Media Compliance8 min read• Published: 2024-08-01

Deepfake & Voice Cloning Watermarking Legal Mandates

Legal analysis of synthetic voice generation and deepfake video disclosure requirements.

Written by EU AI Compliance Engineering Team

1. Definition of Deepfakes under the EU AI Act

The EU AI Act defines a deepfake as AI-generated or manipulated image, audio, or video content that resembles existing persons, objects, or events and falsely appears to be authentic or truthful.

2. Mandatory Marking Requirements

Deployers of deepfake technologies must explicitly disclose that content has been artificially created or manipulated by applying visible watermarks and audio disclosures.

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