How to Legally Label AI Chatbots & Customer Support Bots
Step-by-step developer instructions for implementing Article 50(1) conversational disclosures on public websites.
1. Legal Disclosure Requirements for Conversational AI
Under Article 50(1), deployers of AI systems interacting directly with natural persons must inform users in a clear, unambiguous, and timely manner that they are communicating with an AI system. The disclosure must be presented before or at the moment the interaction begins.
2. Recommended Greeting Copy Examples
To ensure legal compliance across EU Member States, use explicit phrasing in your chatbot greeting: • Compliant: "Hello! I am an automated AI assistant. How can I help you today?" • Non-Compliant: "Hi! I am Sarah from Support." (Misleading persona that deceives users into believing they are chatting with a human representative).
3. Code Implementation Snippet
Incorporate persistent disclosure attributes inside your chatbot container or DOM script:
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